Updates

People talk about all forms of self-care these days, but eye care is often overlooked. Take a look at Dustin Yu’s routine–para hindi lang beautiful eyes, healthy eyes pa. Eye care is getting a reset. For decades, it sat in the background of everyday routines. People reached for eye drops when irritation appeared, then went on with their day.

Model and actor Dustin Yu was officially introduced as the newest face of Eye Mo in the Philippines. During the launching at the Novotel Hotel Manila, Yu expressed his excitement and gratitude for the opportunity and to be able to share it to his fans.

EYE Mo, the number one eye care brand in the Philippines for 80 years, is reinforcing its market leadership with the launch of Eye Mo COOL Red Eyes, a new innovative product entering cool eye drops that is a new segment.

Eye Mo, the trusted number one eye drop brand in the
Philippines with a proud legacy spanning over 80 years,
is thrilled to announce the highly anticipated launch of its
newest innovation, Eye Mo COOL Red Eyes.

Eye Mo, the trusted number one eye drop brand in the
Philippines with a proud legacy spanning over 80 years,
is thrilled successfully launched its newest innovation, Eye Mo
COOL Red Eyes at Novotel Manila in Quezon City today.
Designed specifically with the Filipino lifestyle in mind.

Designed for the Filipino lifestyle, this new variant delivers the
same reliable relief for red eyes—now with a refreshing cooling
sensation. Living in a tropical country means dealing with
constant heat and humidity. Understanding Filipinos’ love for
cooling products, Eye Mo developed Eye Mo COOL Red Eyes.

I attended the launch of Eye Mo’s newest variant today, and
honestly, super swak siya sa everyday life natin—especially with
how intense the heat has been lately.If you grew up in a Filipino
household, you probably know Eye Mo.

To celebrate this launch, Eye Mo introduces the campaign:
“REFRESH and RECHARGE your eyes with Eye Mo COOL!
#COOLngEyeMo”. It’s all about giving you the instant boost
you need to power through busy days with clear,
comfortable eyes.

Long hours under bright lights, outdoor shoots in unpredictable
weather, and the constant pressure to stay camera-ready, this
is the everyday reality for rising actor Dustin Yu. While fans see
the polished performances, what often goes unnoticed is the
toll it takes on something as simple, yet essential, as eye comfort.

In a tropical country like the Philippines, where heat and
humidity are constant, consumers are increasingly looking for
products that provide instant cooling and refreshing relief.

80 years at #1! Eye Mo continues to lead the way in the
Philippines with the launch of Eye Mo COOL Red Eyes,
an innovative new player in the cooling drops market.
Living in the Philippines means dealing with intense heat
and high humidity every day.

Just got off the EYE MO event at the Monet Ballroom of Novotel
in Quezon City. They got us experience redness and irritation
when we arrived at the venue, and we know, something must
be done to make things better. They introduced a new eye drop
variant, the new EYE MO COOL RED EYES and did it with PBB
Celebrity Collab Edition star DUSTIN YU!

If you live in the Philippines, you know the drill: the sweltering
heat isn’t just something you feel on your skin—it’s something
your eyes feel, too. Between the intense sun glare, city smog,
and the occasional dip in a chlorinated pool, our eyes are
constantly on the front lines of irritation. But what if you could
give your eyes a literal “cold shower” to reset and recharge?

In a world where we meticulously curate our skincare routines
and wellness rituals, one essential part of our well-being is
often overlooked: our eyes. Today, Eye Mo, the Philippines’ #1
eye care brand for over 80 years, is shifting the narrative.

The #COOLngEyeMo Experience The brand is kicking off the
“REFRESH and RECHARGE your eyes with Eye Mo COOL!”
campaign, led by fast-rising actor Dustin Yu knows the
struggle of “taping eyes” all too well.

Developed with the Filipino lifestyle in mind, the new variant
builds on the brand’s long-standing reputation for effective
eye care. With the country’s hot and humid climate, Eye Mo
recognized the growing demand for products that offer not
only relief but also a cooling effect to help consumers cope
with daily environmental stress.